KOL Marketing & Management

KOL/Influencers marketing has become the most promising sales and promotional channels for brands to generate sales since 2020. But is it as simple as merely collaborating with KOL and influencers to endorse your products? Indeed, it is not the case. The secret behind the success of KOL/influencers marketing is trust. People who respect the KOL trust them. They either believe their words when they make recommendations or their actions when they use a product. Like influencer marketing, KOL marketing can lead to a high ROI compared to more traditional channels.

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KOL marketing is particularly prevalent in China because Chinese social media is different from that in the West. You are more likely to find Chinese key opinion leaders who have already established a reputation for being subject experts. InSky Global can line up KOL/Influencers for seeding and Live Web Streaming and Flash Sales for brands.